This newsletter used to arrive as ABSRRD. It's under my name now.

ABSRRD stopped being a studio (and the many other things it was) and became what it was quietly turning into: an absurd headwear label. The drop list is live.

Nothing much changes, other than "branding." The videos, the characters, the things I'm figuring out, and whatever shows up in between will be here. It's all me anyhow.

I'm just leaning into the strange harder. That's no surprise.

What I've been doing:

  • My absurd portrait went live for auction viavia The DAILY Program. Two pieces collected by Yang Wong.

  • Silver Phantasmo has been making some absurd appearances.

  • A rebuilt swaymolina.com. Add some selected work I’m proud of.

  • ABSRRD.com becomes the hat label. Only the staple caps are up. Concepts, capsules and content are on the horizon.

More when there's more.

— Sway